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Honda | W+K | Channel 4 | documentaries
Throughout the rest of the year, viewers of Channel 4 and More 4 will be able to watch an unusual series of documentaries sponsored by Honda. The major motor company wants to feature members of its expanding client base who use their Honda products in exciting and unordinary ways. The search, which is conducted nationwide, has already began. Honda has not given specific criteria of what it's looking for and everyone's encouraged to submit their Honda story – as long as it's unexpected, and perhaps just a little silly. And where might one be found? Maybe a member or two is signed up in the British Hot Rod Association, the country's largest drag racing organiser. Given the Honda Civic's huge availability of modification parts and suitability for compact drag racing, it's easy to imagine there's a Honda Civic racer out there just itching to say, “Well, let me tell you about this time…”
People interested to get in the show could simply go to the Honda Documentary website and submit a picture or video of them and their product, along with a brief description of their unique way of enjoying their Honda.
The site will feature submitted entries which could make into the final Channel 4 documentary. One entry that's already on the site is that of Robert Mitchell's, whose Honda CR-Z GT he had modified and customized until the hybrid car is practically just running on cool and other people's envy. Think your Honda too needs to be seen and appreciated by the whole country? Then pick up that cam, Honda's waiting.
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